Creating an MLM in Ten Easy Steps

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Hundreds of thousands of Americans get sucked into Multi-Level Marketing (MLM) companies each year. From Mary Kay to Amway to Herbalife to PrePaid Legal, the list is seemingly endless. Each offers its own special spin on the products it sells, but the main focus of an MLM is on recruiting new members. MLMs live and…

The Myth of Retail Sales in MLM

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Multi-level marketing companies (MLMs) like to refer to themselves as “Direct Sales” companies, because this puts the focus on the sale of the product or service, and takes focus off the business of recruiting. I’ve been researching MLMs for years, and I’ve found that companies use the product or services simply as bait and a…

Failure Rates in MLM (Multi-Level Marketing)

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More than 99% of people lose money in multi-level marketing (MLM). In Chapter 7 of Dr. Jon Taylor’s book, The Case (For and) Against Multi-Level Marketing, he details the failure rates of participants in multi-lievel marketing companies. In order to analyze the true failure rates and to calculate actual profits or losses from participation in…

MLM Income Disclosure Statements Updated Again

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For years I’ve been collecting income disclosure statements issued by multi-level marketing (MLM) companies. These are the proof that you have almost no chance of making money in MLM, no matter what the company or product. Across the board, you see that the vast majority of the distributors make almost nothing in commissions. The “average…

The Largest Consumer Fraud: MLM (on the Investigation Game Podcast)

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Last week I joined Leah Wietholter of Workman Forensics in Tulsa, OK on her podcast The Investigation Game. We talked about one of the largest consumer frauds: multi-level marketing (MLM). You may know MLM by other names such as: direct sales, network marketing, affiliate marketing, consumer-direct marketing, or home based business. MLM is not a…

Why Real Product Sales Don’t Occur In MLMs

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Multi-level marketing companies (MLMs) like to refer to themselves as “Direct Sales” companies, because this puts the focus on the sale of the product or service, and takes focus off the business of recruiting. I’ve been researching MLMs for more than 20 years, and I’ve found that companies use the product or services simply as…

10 Steps to Starting Your Own MLM

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Hundreds of thousands of Americans get sucked into Multi-Level Marketing (MLM) companies each year. From Mary Kay to Amway to Herbalife to Avon, the list is seemingly endless. Each offers its own special spin on the products it sells, but the main focus of an MLM is on recruiting new members. (Warning: They’ll deny that…

Is MLM a Legitimate Business Method?

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Defenders of multi-level marketing (MLM) are often heard saying that it’s a legitimate business method! Even government regulators say MLM is legitimate. And it is true that state and federal governments in the United States generally allow multi-level marketing companies to operate with little oversight. This is despite the fact that structurally and operationally, MLMs…

How Does MLM Affect People?

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The late Jon Taylor, PhD wrote a thorough and excellent book about multi-level marketing (MLM): The Case (For and) Against Multi-Level Marketing: The Complete Guide to Understanding the Flaws – and Proving and Countering the Effects – of Endless Chain “Opportunity” Recruitment, or Product-Based Pyramid Schemes. He put the book together in 2011 and 2012,…

MLM Income Disclosure Statements

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A collection of annual income disclosure statements published by multi-level marketing companies, continuously updated. Last updates done 9/11/21 to add new statements for Amway, Beachbody, Inteletravel (PlanNet Marketing), Herbalife, LuLaRoe, Mary Kay, Melaleuca, Monat, Optavia, Paparazzi, Rodan + Fields, and Xyngular. Some MLMs release income disclosures or earnings disclosures. These numbers are not required to…